Oooh welcome December, it’s time to kick off the countdown to the most wonderful time of the year. And this year more than ever, there are loads of possibilities to countdown to those cozy days with your loved ones. Forget Read More
Whether you took a marketing course 20 years ago or are just about to graduate in marketing or any related field, the notion of the 4 Ps (i.e. product, place, price and promotion) must have appeared in one of your Read More
For our recently launched bookzine frAGILE, we connected with 26 senior marketing executives to hear their take on the next generation and how they connect with these youngsters as a brand. One of these talks was with Barbara Ward Thall, Read More
NextGen are purpose seekers. While their parents focused on building status and standing out in their careers, these youngsters want to make a career in every aspect of life. On a macro-level, they are on a personal quest for meaningful Read More
In a previous blogpost, we described how NextGen grew up in a fragile world, in which the over-connectedness shaped them into down-to-earth realists who are aware of the fragility both inside and outside their homes. This fragility has affected their Read More
Last week at the Youth Marketing Strategy (YMS) event in in New York, the Youth100 report was launched. A yearly intiative to rank the top brands according to 16-24 year olds based on an online survey. As one of the keynote speakers Read More
While the clicking and whooshing sound of a modem connecting to the internet feels like a nostalgic tune for older Millennials, NextGen does not know a world without googling things. It’s a generation whose online social presence surpasses their offline Read More
Ever felt like you have been wrongly labeled ‘Millennial’? Well, chances are you are in fact a Xennial. Since the early days marketers have the urge to label people, especially when it comes to describing consumer cohorts born and living Read More
In this fourth article in our NextGen DNA characteristic series, we focus on the last NextGen DNA aspect: ‘I am ready to level up’. In InSites Consulting’s Who’s Up NXT survey, we asked questions like “Would you like to have Read More
Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, Read More