We live in a photo-shopped world where we can even buy a pair of sunglasses with built-in Instagram filter to improve our view. My 7- and 10-year-old daughters know how to put on a perfect duck-face to get more likes Read More
Can you think of the disgusting taste of an erring fly during a summery cycle? Nothing, not even brains or intestines on my plate, gets even close to the heaving I undergo at such a moment. Yet professional chefs declare Read More
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future. Read More
There is one thing we can agree on: Millennials have been taught all their lives to make as little effort as possible yet to find and reach what they want when they want it in a way that suits them Read More
This anti-aging trend is related to the writings of entrepreneur Michael Hogg, who described in his book ‘The Age-nostic Men‘ how you can feel and live like a 35-year-old when you are 53. Between 1950 and 2010 the average global Read More
Five years ago marketers talked about chameleon consumers who were eclectic in their choices and therefore difficult to segment or to predict for market researchers and marketing managers. Today however we leave traces, willy-nilly, like a kind of consumer snail, Read More
In 2014 the old trend of FOMO (Fear Of Missing Out, i.e. youngsters continuously wanting to stay informed about everything through social networks and mobile phones) will be replaced by “cloaking”. Youngsters will create an increasing number of private pages Read More
In this series of blogposts, I am giving a view on the Gen Y consumer and societal evolutions for 2014 and beyond. It is based on multiple brainstorms and discussion with a number of trendwatchers including Herman Konings (@soeproza), Tom Read More
Selfies are everywhere. You only have to look on Instagram these days to see a flood of teen selfies. I just did the math myself; a quick ‘go-through’ of my Instagram account and some selfies immediately pop up. These days, Read More
“You’ve got punk’d” probably is the tagline of Ashton Kutcher, elected several times as the sexiest man on earth (just so you know ;-)). But that’s not exactly what we are going to talk about today. Well, maybe a little. Read More