Shaping the future of the eyewear industry

Shaping the future of the eyewear industry

Most historians will claim eyewear was invented in Italy around 1284. Today more than 80% of major eyewear brands, including the world’s n°1 seller Ray-Ban, are designed and retailed by the Italian brand, Luxottica. Luxottica is a powerful player in Read More

Posted in Talks

I share, therefore I exist

Sharing stories

On Thursday February 13th the annual MWG Congress took place in DeFabrique (Utrecht, The Netherlands) with as theme The Gospel of Sharing – Embrace the ‘Shareconomy’! What was only the pioneering work of a handful of entrepreneurs ten years ago Read More

Posted in Talks

Join us in a GenY game!

Join us in a GenY game!

We believe that research results have more impact when turned into an experience in which company researchers and their marketers are entertained with insights or when they – literally – can ‘play’ with the results (‘infotainment’). Very soon, Tom De Read More

Posted in Stats, Talks

How marketers con reconnect with consumers

How marketers con reconnect with consumers

Yesterday Joeri Van den Bergh was invited at the UBA Trends Day in Brussels (BE), an initiative of the Belgian Advertising Society. The central theme of this year’s edition was ‘Be authentic. Look at the human side of brands’. Together Read More

Posted in Talks

The Cool Brands book tour continues…

The Cool Brands book tour continues…

After Belgium, the Netherlands, Finland, Denmark, Norway and Sweden, we are now ready for the UK. On Thursday October 13 we’ll host a Masterclass in London. The program offers a cool presentation by Joeri Van den Bergh followed by some Read More

Posted in Talks