Is the shareconomy dead?

Is the shareconomy dead

On average, a drill will be used 15 minutes during its lifetime, similarly the average car will be parked 95% of its lifetime. The solution, with the first initiatives being introduced early 2010, is collaborative consumption also referred to as Read More

Posted in Insights, Stats

Moms’ back-to-school shopping habits

Mom preparing lunchbox

They always say time flies when you’re having fun. And yes, we have to face it: this beautiful summer is already over again. But let’s not grieve for too long, because apart from looking forward to a new school year, Read More

Posted in Stats

Are you ready for the Mobile Generation?

The Mobile Generation

A stereotypical Millennial is always on the phone; tweeting, liking, texting, Snapchatting and so on. This phone-addicted generation is shaping the way content gets delivered. From retailers to television producers, everyone is stepping up their game to catch the Millennials’ Read More

Posted in Stats

Easter e-commerce trends 2015

Easter ecommerce trends

Did you enjoy your Easter weekend as much as I did? Of course you did! Who doesn’t love some extra time off, eating chocolate all day and competing with your loved ones in an exciting Easter egg hunt? Next to Read More

Posted in Stats

Millennials: the anti-reckless generation?

Traditional dream of the Millennial Generation

In times of social media, online dating, Tindering etc. one might think that the Millennials’ first time of everything happens sooner and sooner. Especially moms and dads of these GenYers know that in their time, everything was way different. And Read More

Posted in Stats

A Millennial view on creativity

Millennial view on creativity

For some, the term creativity conjures up thoughts of artists and musicians. For others, creativity is too lofty a concept to define, except in the abstract sense of being able to create something. Neither of these definitions is complete or Read More

Posted in Stats