Teens and Twitter

Teens and Twitter

Although Twitter is not the number 1 preferred social network for teens, there has never been a higher penetration of the realtime microblog. 59% of teens only have one social network account and Facebook is the most popular one (89%). Read More

Posted in SocialMedia

Youth is ‘always on’

Youth is ‘always on’

With the rise in use of mobile internet and smartphones, youngsters are always on. They are chatting with friends constantly. The old skool “booty call” has left the building and has to make room for a more modern version. Dutch Read More

Posted in SocialMedia, Stats

Gen Y Social Shopping

Social shopping by Gen Y/millennials. It’s only a small subject and part of a larger, fashionably designed and very interesting research done by JWT about social shopping and e-commerce (you can download it here after subscription). In the report, JWT Read More

Posted in SocialMedia, Stats

Can brands be friends?

Can brands be friends?

Parents with growing children are barely amazed how well their offspring handle technology. They can no longer imagine an era without mobile phone, mobile Internet, recording or pausing programmes or a Facebook profile. However, this does not mean that these Read More

Posted in SocialMedia, Stats