Celebrating its 14th anniversary this year, Facebook is dominating the social media landscape with its global user base growing year after year. In the first quarter of 2018, Facebook reached 2.19 billion monthly active users, with an 80% or higher Read More
Ever heard of a fake Instagram account, aka a finsta? Neither had I, until I worked in a high school and coached girls between the ages of 13 and 17, and had a long interrogation session with my 13-year-old cousin. Read More
Tired of scrolling through your Facebook newsfeed, refreshing your Twitter home page and flipping through your Instagram feed? You are not alone! An increasing number of people feel the same way about the constant bombardment of baby pictures, engagement announcements Read More
Flying back to New York from Miami’s Ultra Music Festival last week, I mainly spent my time saying goodbye to my flip-flops. As I was grudgingly untangling my scarf I couldn’t help but relive this last episode in my track Read More
Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need Read More
Did you know that, on average, GenYers follow about 12 brands passively and interact with 6? Find out all about ‘Brand expectations on social media’ in part 3 of the infographic series by InSites Consulting: Millennials & Social Media (based Read More
Do you know the feeling of curiosity when getting a notification on your smartphone which says you’ve received a Snapchat from someone and you are wondering what it is going to be? If you do, you probably already experienced this Read More
Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of the infographic series by InSites Consulting: Read More
Maybe you’ve seen them already on your Facebook? Some find them extremely annoying, others just can’t get enough of them. Bitstrips, the app that turns your life into a personal comic. It’s some sort of YouTube for comics where you Read More
Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in this brand new Read More