The best of 2012 on Cool Brands

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Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing Read More

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Generation Brandwashed?

Generation Brandwashed?

Brandwashed is the latest book of Martin Lindstrom. Lindstrom is Danish from origin, a huge Lego-fan, columnist for Time Magazine and Harvard Business Review, author of successful books like Brandsense and Buy-ology and elected by Time Magazine in 2009 as Read More

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Marketing to Millennials

Marketing to Millennials

Michael. P. Russell is a contributor to the 2011 book Dancing with Digital Natives: Staying in Step with the Generation that’s Transforming the Way Business is Done (Amazon link, check out the table of contents here). Since the start of Read More

Posted in MustReads