After a PDF review in 2010 and the first print of ‘How Cool Brands Stay Hot‘ in 2011, I’ve just finished reading the new edition for the third time. Indeed, a second edition of the publication that brought authors Joeri Van den Read More
Earlier this week we announced the launch of the revised and completely updated How Cool Brands Stay Hot. We’re now eager to give away free copies of this new book to thank our loyal blog readers for their support and interest, but also to spread the Read More
Since the release of the first edition of our book, we have been positively surprised by the amount of appreciation and interest we experienced from journalists, conference organizers and marketing and advertising practitioners from all around the world. It seems Read More
Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing Read More
Last week the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas Read More
Brandwashed is the latest book of Martin Lindstrom. Lindstrom is Danish from origin, a huge Lego-fan, columnist for Time Magazine and Harvard Business Review, author of successful books like Brandsense and Buy-ology and elected by Time Magazine in 2009 as Read More
Michael. P. Russell is a contributor to the 2011 book Dancing with Digital Natives: Staying in Step with the Generation that’s Transforming the Way Business is Done (Amazon link, check out the table of contents here). Since the start of Read More
The votes are in and… How Cool Brands Stay Hot is the Marketing Book of 2011. Marketers from 85 different countries all over the world voted for their favorite book and they chose How Cool Brands Stay Hot. Congratulations Joeri & Mattias! And Read More
As you may know, this blog is founded to support the book by Joeri van den Bergh and Mattias Behrer with fresh GenY research, trends and opinions. We are proud to announce today, that How Cool Brands Stay Hot is Read More
2011 has left us, welcome 2012, happy New Year. Although everybody is now, at the first working day of 2012, looking ahead and speculating about what 2012 will bring us (a huge recession some economics say but let’s stay positive), Read More