As published on WARC on July 4, 2018. Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who says marketers need to truly understand their motivations and Read More
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives Read More
Millennials (born 1980-1996) are entering the job market in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, Read More
In the past years of sharing our insights on Millennials, our audiences often asked for new research on the current younger generation, Generation Z. In the new edition of How Cool Brands Stay Hot, we have added a complete new Read More
What a ride it’s been. Since the release of the first edition of our book, we have been traveling from Las Vegas to Manila to present our story. With over 400 presentations and workshops on the counter and honored with great Read More
Who knew that giving the finger can lead to a beautiful friendship and three books? In Futures three top trendwatchers (Herman Konings, Joeri Van den Bergh and Tom Palmaerts) combine their forces to guide you through times of uncertainty. Since Read More
The book Le Génération Y et le Luxe written by Gregory Casper and Darkplanneur aka Eric Briones, gives marketers a better insight on Gen Y’s buying behavior of luxury goods. It is based on a Meltygroup study of 2013 and Read More
Since 2012 Expert Marketer Magazine has been organizing a competition to crown the Marketing Book of the Year, based on the opinion of the jury, an advisory board of expert marketers – not only to award the most inspiring book Read More
We are already mid-January, which means: New Year resolutions are written down, some of them have maybe even already been realized, the Christmas tree has left the living room and we are ready to embrace 2014 to the fullest. But Read More
With the current hype of big data in marketing land, many people feel that digital marketing is turning into a data-driven ultimate CRM tool. Google earned 33.3 billion USD last year of which 97% came from online targeted ads. When Read More