Filling huge stadiums and selling out concerts in a few minutes has become the standard for a lot of celebs to measure their success. Headlining a major festival is without a doubt a major milestone for any ambitious music artist. Read More
No celebrity calls his or her fans consumer, customer or user. Major celebrities give their fans nicknames: Beliebers (Justin Bieber), Lambs (Mariah Carey), Katycats (Katy Perry), Smilers (Miley Cyrus), Little monsters (Lady Gaga)… And what does this bring to the Read More
Putting the pop back into marketing. If you are active in marketing, communication or sales the thought must have crossed your mind at some point: ‘What are celebrities doing that I’m not?’ Indeed, one cannot but notice that Katy Perry Read More
Three weeks ago, at this exact moment, I was still recovering from another great 3-day Tomorrowland experience, which included: a lot of sleep (and by that I mean A LOT), cleaning all my party clothes and shoes, uploading all sorts Read More
When you hear your favorite song in your car, at home or at a party, you definitely feel a positive vibe. But what brings on this vibe? Music makes you feel happy, it is a way to express yourself and Read More
Millennials are modern hippies. They want stuff for free and they gladly share, especially when it comes to music or happiness. Had young people in the sixties used software, it would have been open source. Don’t you think? They would Read More
Flying back to New York from Miami’s Ultra Music Festival last week, I mainly spent my time saying goodbye to my flip-flops. As I was grudgingly untangling my scarf I couldn’t help but relive this last episode in my track Read More
Did you know that the type of music you listen to at work determines your level of productivity? I’m sure a lot of you are listening to music at work, whether it is a YouTube mix, a self-made Spotify playlist Read More
As we all know by now, Millennials are real stimulation junkies. So how do music artists these days cope with that? A new trend among artists is to make interactive music videos to keep the attention of Gen Y while Read More
In a world where everything is shared immediately through pictures and videos and content has to be tweetable in order to be remembered, it’s difficult to stand out. This is definitely the case in the media and entertainment sector, where Read More