Pop icons and bands of the same generation are always compared to each other and very often set up against each other. Remember the epic battle for the number one spot between Oasis and Blur in the 90s, the Prince Read More
Celebrities supposedly lead cool lives we should envy, but of course there is a major other side of this coin. Being a public figure makes you the object of constant criticism and scrutiny whenever you put out something new. Every Read More
A common misconception about celebrities is that they keep changing and re-inventing themselves. Yes, they do change the packaging and their content every 2 years or so by going for that new haircut and adding that en-vogue beat to their Read More
The fun thing about celebrity marketing is that the product is the person and vice versa. A celebrity hardly has marketing meetings about where he or she is headed as a brand as he or she ís the brand. Your Read More
Filling huge stadiums and selling out concerts in a few minutes has become the standard for a lot of celebs to measure their success. Headlining a major festival is without a doubt a major milestone for any ambitious music artist. Read More
No celebrity calls his or her fans consumer, customer or user. Major celebrities give their fans nicknames: Beliebers (Justin Bieber), Lambs (Mariah Carey), Katycats (Katy Perry), Smilers (Miley Cyrus), Little monsters (Lady Gaga)… And what does this bring to the Read More
Putting the pop back into marketing. If you are active in marketing, communication or sales the thought must have crossed your mind at some point: ‘What are celebrities doing that I’m not?’ Indeed, one cannot but notice that Katy Perry Read More