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Tune in on what brands can learn from bands

Posted on November 14, 2014

By Hakim Zemni

#BandsNBrands Tip 06: Poke fun at the competition

BandsNBrands tip 6

Pop icons and bands of the same generation are always compared to each other and very often set up against each other. Remember the epic battle for the number one spot between Oasis and Blur in the 90s, the Prince Read More

Posted in BandsnBrands, Music
Posted on November 4, 2014

By Hakim Zemni

#BandsNBrands Tip 05: Ignoring and proving the critics wrong

Celebrities supposedly lead cool lives we should envy, but of course there is a major other side of this coin. Being a public figure makes you the object of constant criticism and scrutiny whenever you put out something new. Every Read More

Posted in BandsnBrands, Music
Posted on October 13, 2014

By Hakim Zemni

#BandsNBrands Tip 04: Stable archetypes and predictable surprises

BandsNBrands tip 4

A common misconception about celebrities is that they keep changing and re-inventing themselves. Yes, they do change the packaging and their content every 2 years or so by going for that new haircut and adding that en-vogue beat to their Read More

Posted in BandsnBrands, Music
Posted on September 25, 2014

By Hakim Zemni

#BandsNBrands Tip 03: The branded platform

BandsNBrands tip 3

The fun thing about celebrity marketing is that the product is the person and vice versa. A celebrity hardly has marketing meetings about where he or she is headed as a brand as he or she ís the brand. Your Read More

Posted in BandsnBrands, Music
Posted on September 12, 2014

By Hakim Zemni

#BandsNBrands Tip 02: Mass intimacy

BandsNBrands tip 2

Filling huge stadiums and selling out concerts in a few minutes has become the standard for a lot of celebs to measure their success. Headlining a major festival is without a doubt a major milestone for any ambitious music artist. Read More

Posted in BandsnBrands, Music
Posted on September 2, 2014

By Hakim Zemni

#BandsNBrands Tip 01: Give your users a name

BandsNBrands tip 1

No celebrity calls his or her fans consumer, customer or user. Major celebrities give their fans nicknames: Beliebers (Justin Bieber), Lambs (Mariah Carey), Katycats (Katy Perry), Smilers (Miley Cyrus), Little monsters (Lady Gaga)… And what does this bring to the Read More

Posted in BandsnBrands, Music
Posted on August 19, 2014

By Hakim Zemni

What Brands can learn from Bands (and their fans)

Bands & Brands

Putting the pop back into marketing. If you are active in marketing, communication or sales the thought must have crossed your mind at some point: ‘What are celebrities doing that I’m not?’ Indeed, one cannot but notice that Katy Perry Read More

Posted in BandsnBrands, Music
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