Best commercials of 2015

love has no labels ad

As we’re almost wrapping up 2015, it’s that time again to make that famous resolution list: stop smoking, lose weight, read more… Yet, we all know New Year’s resolutions are doomed to fail, so let’s not focus on 2016 yet Read More

Posted in Campaigns

Go normcore with GAP

A few weeks ago GAP launched its fall campaign, sending out a new message to their consumers: ‘Dress Normal’. The retail giant wants people to dress the way they want, to be true to themselves. A remarkable statement for a clothing Read More

Posted in Campaigns

What young people add to ads

7 reasons why kids like ads

On June 5th Viacom gathered the best of Belgium’s advertising and advertisers for its Identify Kids and Identify Youth event at Technopolis in Mechelen. It was an inspiring day full of interesting insights on modern-day kids and Millennials. InSites Consulting Read More

Posted in Campaigns, NextGens