Pieter-Jan Gheysen is a student Communication Sciences at the University of Ghent. Next year he will be starting his Master in Communication Management and finish his thesis about consumer behavior in relation to cosmetics. To get some learning-on-the-job experience, Pieter-Jan joined the InSites team as an intern. Interested in the relationship between consumer behavior and marketing, Pieter-Jan is responsible for watching future Gen Y trends and building the CRUSH-cases database. Because of this interest, Pieter-Jan will also join the strategy department at BBDO Brussels as an intern in 2014.