For Swatch life is a playground!
Life is a playground……. this slogan is true for everyone, but especially for Millenials. Life of youngsters is full of continuous input and stimulus. Not only did we grow up with commercials on colour TV’s; we now have social media Read More
Location Based Services & Gen Y: A real catch for Marketers!
At the end of august we were on teambuilding with all our InSites Consulting colleagues to a nice abbey somewhere near Brussels. I noticed when I checked in at Foursquare at this beautiful location, that a lot of my colleagues Read More
IKEA is cool, but can they stay hot!?
Last week we had to face a big, big challenge. Going to an IKEA store on a Sunday. As it was, nomen est omen, a very sunny day, we expected it to be quiet. However our ‘get in and get out’-strategy Read More
New Disneyland campaign shares magic moments
Let me first introduce myself, I am Patricia and I happen to be one of the lucky ones to be Joeri’s colleague and able to learn everything about “How Cool Brands Stay Hot” and Generation Y from first hand. On Read More