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Mattias Behrer

MTV Networks

Mattias Behrer is the Senior Vice President, General Manager of MTV North Europe & MTV International Property Marketing. Mattias joined MTV Networks in 2005 and prior to this he spent seven years with retail giant H&M, where he had various leading roles in global marketing and brand management. Mattias has also worked as Global Brand Manager for Delaval (TetraLaval Group) and is the co-author of a Swedish book about event marketing and the experience economy.

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Generation Y for dummies…

Generation Y for dummies…

A few weeks ago I got a call from a journalist working with the culture section of a daily paper. He said: “I just read your book and think there are many interesting insights on Gen Y in it… but Read More

Posted in Insights