Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided research and advice on how to target the youth market. As author and contributor to numerous jounals, he also lectures throughout the world on marketing topics.
The quest for experiential fast-fashion: an interview with Tommy Hilfiger
What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our interview series for our frAGILE Read More
Posted in Chats
How NextGen hacks its way through micro-passions: an interview with Audible
For our recently launched bookzine frAGILE, we connected with 26 senior marketing executives to hear their take on the next generation and how they connect with these youngsters as a brand. One of these talks was with Barbara Ward Thall, Read More
Posted in Chats
The Agile NextGen Mindset
In a previous blogpost, we described how NextGen grew up in a fragile world, in which the over-connectedness shaped them into down-to-earth realists who are aware of the fragility both inside and outside their homes. This fragility has affected their Read More
Posted in Insights
Top Soft Drinks brands according to 16-24s in the USA
Last week at the Youth Marketing Strategy (YMS) event in in New York, the Youth100 report was launched. A yearly intiative to rank the top brands according to 16-24 year olds based on an online survey. As one of the keynote speakers Read More
Posted in Stats