Jan Vandekerckhove is an Industrial and Organizational Psychology student at Ghent University. He is currently doing an internship at InSites Consulting to get more experience in the marketing research business. While having more experience in the HR/training and development business, he is here to develop his skills and learn more about the business life. The topic of his thesis, which he will finish after his internship, consists of a new way to measure the own perception of competence using an IAT (Implicit Association Test).
How the music industry keeps music videos millennial-proof
As we all know by now, Millennials are real stimulation junkies. So how do music artists these days cope with that? A new trend among artists is to make interactive music videos to keep the attention of Gen Y while Read More
Posted in Music
Levi’s 501 Interpretations
Levi’s 501 Jeans wanted to do something special for their 140th anniversary. These original jeans from Levi’s have a rich heritage and has been popular for over a century in all sorts of contexts. But the experience is different for Read More
Posted in Campaigns
Bitstrips: Life as a comic?
Maybe you’ve seen them already on your Facebook? Some find them extremely annoying, others just can’t get enough of them. Bitstrips, the app that turns your life into a personal comic. It’s some sort of YouTube for comics where you Read More
Posted in SocialMedia
Phonebloks, is it a phone worth having?
You recently bought a new iPhone, but wait, a new iPhone is already on the market? Or the next big thing is already here and you just happen to live in the past with your newly acquired Samsung Galaxy. Technology Read More
Posted in Insights