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Helen Rose

MTV Networks

Helen Rose is Insight Director for Viacom Brand Solutions International, a division of MTV Networks International. Helen’s anthropological background and passion for analysis originate from her university studies and BA degree in Human Geography. Since then she’s clocked up 8 years of media industry experience, including media auditing for a diverse range of blue chip advertisers in the UK; managing the media planning and strategy for the BBC’s youth TV channel BBC Three; and most recently heading up the International Insight team at VBS International, a division of MTV Networks International. In her current role Helen has researched teens and young adults around the globe to provide insights for clients that span a variety of youth product categories from fashion and technology to automotive and travel. As a result she has been involved in the output of innovative pieces of international youth research which have been shared across the MTV International business and externally to clients and the press. Helen’s other passion in life is her 10 month old son Milo. When she’s not researching youth she’s spending her time ensuring Milo doesn’t eat the cat food or come to any harm due to his reckless crawling technique.

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Unique is chic

Unique is chic

While once upon a time being different was considered social suicide, these days unique is chic. Fashion and style to Millennials is all about individuality and most young people want to experiment, they want to be seen as fashionable, they Read More

Posted in Insights

A New F word for Millennials

A New F word for Millennials

In times of economic gloom and rising unemployment among youth, Millennials yet again remain positive and upbeat. In fact, 67% of young people in Europe say that they NEVER use the word “failure” to describe how they feel and 70% Read More

Posted in Trends

Who Cares? Youth Do!

“I think my generation has the potential to change the world for the better” – 70% of Millennial youth in Europe agree. A bold statement, but do they really mean it?  Today’s generation of youth are not like previous youth who Read More

Posted in Insights

Appy Days

Are you addicted to a favourite app?  Spare a thought for the whopping 83% of MTV viewers who admitted to being addicted to the apps they download and keep in a new piece of research from MTV US.  Apps are Read More

Posted in Stats