Bert Vandecasteele is Business Director at InSites Consulting, aiming at empowering people to shape the future of FMCG brands such as Alpro, Continental Foods, Dr. Oetker, Südzucker Group, Nespresso, Nestlé and many more. Based on his 10+ years of consumer research expertise and his interest in trends & innovations, he is continuously working on a food trends report & presentation.
Trendsetters’ motivations explained
Since I started my PhD research about ten years ago – oh my, time flies – I have been very interested in trends & innovations and mainly in the motivations behind being trendsetter or early adopter. Why are trendsetters or Read More
Posted in Trends