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Barbara Verhaegen

Think BBDO

Started as a researcher with the Vlerick School after graduating. Collaborated in the creation of two new research centres involving children/youngsters and seniors. Went working after two years as a strategic planner at Young&Rubicam. Joined the strategic planning department of VVL BBDO in 2001, where she is responsible for research, among other things. Stays in touch with consumers through observation, research and trend analyses at Think BBDO. Likes to follow what drives kids and teens to know how the world will look like tomorrow and to stay young herself. Loves her kids, cooking like Jamie or Jeroen and running with her iPod.

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Climate change on Gen Yers agenda?

11 11 11

11.11.11 is a coalition of NGOs, unions, movements and solidarity groups in Flanders, the Dutch speaking part of Belgium. It combines the efforts of 70 organizations and 340 committees of volunteers who work together to achieve one common goal: a Read More

Posted in Campaigns

Generation Brandwashed?

Generation Brandwashed?

Brandwashed is the latest book of Martin Lindstrom. Lindstrom is Danish from origin, a huge Lego-fan, columnist for Time Magazine and Harvard Business Review, author of successful books like Brandsense and Buy-ology and elected by Time Magazine in 2009 as Read More

Posted in MustReads

Generation Health?

Generation Health?

BBDO conducted an extensive quantitative European study to answer some health related questions. The research took place in 13 European countries (UK, Belgium, Denmark, Spain, France, Germany, Poland, Russia, Czech Republic, Switzerland, Serbia, Italy and Greece) amongst more than 11 Read More

Posted in Stats