A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials
Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial.
Millennials have been placed in the world’s biggest petri dish, by a landslide. The Google search query “Research about Millennials” unleashes roughly 21,300,000 results – that’s 100 times more sources than what lurks behind the search term “Research about GenX”.
Unable to resist the idea of exploring a virtual landscape almost as vast as habitable Planet Earth, I wrote this blog post to start a conversation with you on the broader topic of Research By/About/For/Through/[insert preposition of your choice] Millennials.
I invite you, my fellow researchers, thinkers and Discovery Channel Docu-stars of the Millennial Generation, to help me untangle some of the seemingly contradicting insights related to Millennials. You can do so by casting your vote for different sides of my story in polls sprinkled throughout my post on RW Connect, and by sharing your thoughts in the comment box at the bottom. I look forward to collecting your opinions to tie them into upcoming stuff in my Research X Millennials content series.
“Only 40% of 18-34 year olds really consider themselves a Millennial.”– C+R Research
Out of hundreds of stats, this one is probably my favorite. As contradictory as it may sound, it perfectly summarizes what happens when you stuff billions of consumers into the same, enormous petri dish. And it begs the question: if they don’t consider themselves a Millennial, then what do they identify with, exactly? Curious to hear your thoughts on this… check out my full post on RW Connect and cast your vote!