In the past years of sharing our insights on Millennials, our audiences often asked for new research on the current younger generation, Generation Z. In the new edition of How Cool Brands Stay Hot, we have added a complete new chapter on this age group born after 1997. It is based on a large scale cross-generational study InSites Consulting has recently done in 8 countries to find the differences between NextGen (Gen Z and Millennials), Gen X and Baby-boomers. Check out some key results in the Who’s up NXT report.
The Washington Post made a cool introductory movie to Generation Z and also published an interesting article on how life is from the point of view of a 13 year old screenager.
And if you want to find out what “LB’s” and “TBH’s” mean, here’s a small Gen Z dictionary.