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Mom preparing lunchbox Moms’ back-to-school shopping habits

They always say time flies when you’re having fun. And yes, we have to face it: this beautiful summer is already over again. But let’s not grieve for too long, because apart from looking forward to a new school year, we can also look back on the beautiful memories the summer of 2015 brought us. So what does this new school year mean for us, Millennials? Some of us will be starting a new career, a new education or just a new adventure. For the Millennial moms amongst us, however, this means: a new school year for your little boy or girl. And I can only assume it brings a lot of stress: getting up early to bring your kid to school and making sure they are ready to leave for school with a filled, yummie lunch box.

About that lunch box: did you know that 6 out of 10 Millennial Moms pack lunch boxes differently from how their mothers packed theirs? And that they prioritize nutrition over price and convenience when planning lunches for their kids? You should definitely check out this Adweek’s Back-To-School infographic, which shares insights into Millennial moms’ grocery shopping habits as the new school year is getting closer. Based on research amongst 55,000 women aged 21 to 37 who have children, the infographic offers an overview of which products they view as healthy, what products they value the most and how they shop in general to prepare their children’s lunch boxes.

Hot tweetawayHot tweetaway: 6 out of 10 #Millennial moms pack their children’s #lunchbox different from their mothers insit.es/1NUQiIW via @CoolBrands #back2school

Got inspired? Then the only thing left to do here is to wish you all good luck on the first day of this new school year! I hope your child(ren) kicked off this new year with a smile and a yummie lunch box!

How Millennial Moms shop to fill their child(ren) lunchboxes


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