Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society that is casting off all fixed structures. Planning ahead has become difficult and is perhaps less relevant too. In order to evolve and move forward, we must respond to change without being afraid of making the wrong decisions.
The younger generations are the quickest in identifying and seizing opportunities in today’s economy. They are used to instant information, instant gratification and instant reactions. Their intuition is better trained, so they know how to move in a society with diminishing structures and an unknown future. In new situations, there is no time to make a thorough cost-benefit analysis. Intuition acts as a compass in these situations; the more you develop your intuition, the faster you might obtain a clear understanding of the situation and instinctively identify the best course of action.
“Empty your mind, be formless, shapeless – like water”, a beautiful Bruce Lee quote. People need to be like water. They have to learn to deal with change and react very intuitively. In order to be flexible in an ever-changing society, people need tools to help them cope with change.
Hot tweetaway: People need to be like water: be flexible in an ever-changing society insit.es/1ENwmkG by @palmaerts via @CoolBrands #millennials #trends2015
Some designers are using intuition, randomness and spontaneity of the design process. Surprise is fun and fun is what it’s all about. The Drip Chairs that Swedish Therese Granlund made for her graduation at Design Academy Eindhoven were created from low-grade material. It’s an investigation into how design could be less predictable. Yago’s colorful artwork is very intuitive and optimistic. Yago’s optimism reflects the spirit of the times: no boundless, naive optimism but a (literally) ‘composed’ enforced optimism.
Some products/services that help consumers to be flexible, to be impulsive:
- Bliep: a mobile telecommunication service which helps you to easily switch (on a daily basis) to the Internet subscription you want.
- Rent the runway: an online rental service where you can rent designer gowns and accessories for a 4- or 8-day period at 10% of the retail price, as most women only wear such a gown once in a lifetime (e.g. to a wedding…)
I think people need products in their home that help them deal with change. Products which embed intuition, randomness, spontaneity and optimism. Products which change in color, texture and form. Products which challenge the status quo and help us cope with the disruptive world we live in. Intuition acts as a compass in these new situations; the more you develop your intuition, the faster you might obtain a clear understanding of the situation and instinctively identify the best course of action. Maybe that’s the most important skill for the future.
Hot tweetaway: People need products in their home that help them deal with change insit.es/1ENwmkG by @palmaerts via @CoolBrands #millennials #trends2015
In this series of blogposts, we give a view on the Gen Y consumer and societal evolutions for 2015 and beyond. It is based on multiple brainstorms and discussion with a number of trendwatchers including Herman Konings (@soeproza), Tom Palmaerts (@palmaerts), Sven Mastbooms (@Sven_Seven) and Joeri Van den Bergh (@Joeri_InSites). Over the past monthts we aleady shared the first 3 trends: Perfectly Imperfect, The age of FUD & Impatience and The end of naughty.