First of all, for those among you who haven’t a clue what LGBT stands for: it’s Lesbian, Gay, Bisexual and Transgender (I have to admit I had to Google it myself). Now that has been cleared up, let us focus on facts and twists on how Millennials react to LGBT issues surrounding them. Fact is that Millennials are more accepting of same-sex marriages and LGBTs in general, compared with older generations. That is because we kind of grew up with it: we probably all have a friend or family member who is LGBT and we don’t mind. Not at all.
The YPulse infographic below confirms this, yet again. Did you know that 3 out of 4 Millennials have an LGBT friend and 42% would boycott or stop buying a brand they like if the brand would openly oppose LGBT rights?* Discover this and many more facts and figures about Millennials and their viewpoints on a range of LGBT and sexual identity issues.
*This reminds me of Guinness pulling out of New York’s St Patrick’s Day parade this year because gay and lesbian groups have been excluded, which has cost the organisers of this event a key sponsor. Well, I guess they only have themselves to blame :). And Guinness is not the only brand supporting equality and LGBT rights, check out 27 other companies here.