Finally. It’s that time of year again… Or as the famous song says: “You better watch out, you better not cry, you better not pout, I’m telling you why, Santa Claus is coming to town.” And of course, just like every other year, he’s not only bringing his reindeer and lots of presents, he’s also bringing his wonderful Christmas truck. Is the message still not sinking in? Obviously, I’m talking about Santa’s famous Coca-Cola truck. And just like every other year, Coca-Cola has some special Christmas actions in store for the most beautiful time of the year.
The holiday period brings along a special atmosphere and it is also the ideal time to thank someone. Coca-Cola’s Christmas campaigns embrace this period of joy and follow their open happiness positioning in their Christmas marketing strategy, by sharing and giving. Christmas is the biggest holiday of the year and if there is one moment in the year when it makes sense for Coke to share its positive message, it is definitely now.
By the way, did you know that there is an urban legend which says that Santa Claus was invented by the Coca-Cola Company and that he wears red and white because these are the colors used to promote the Coca-Cola brand? Of course urban legends exist to keep your imagination going, so it’s up to you whether you believe it or not. But it is another piece of evidence that Coca-Cola and Christmas is the perfect match…
And yet again, their Christmas campaign is all about spreading happiness all around the world. Let’s take a look.
Carry out random acts of happiness
Supporting their positioning of sharing happiness, Coca-Cola launched their new Shooting Star campaign about three weeks ago. This commercial features the famous Santa, amongst others, carrying out acts of kindness. That’s also the main purpose of this campaign: encourage people all around the world to carry out random acts of kindness for the ones you love during this holiday season.
And for those among you without inspiration, you will definitely find some on Coca-Cola’s list of ‘The 12 Good Deeds of Christmas’. So whether you hold a door open for someone, make your colleagues smile by wearing a silly Christmas hat for a day or just thank someone you care about, you’re on the right track ;-).
Share a ‘thank you’ message with someone special
All this talking about thanking someone makes me think about the Coca-Cola Christmas store that was recently opened in Brussels, Belgium. In this store – and online as well of course – you can send a ‘thank you’ message to someone who meant something for you in 2013. To spread the happiness, all the ‘thank you’ messages are displayed on a big screen next to the Christmas store. And on top of that, you’ll receive a Limited Edition Christmas Coca-Cola bottle if you’re one of the first 10,000 visitors.
Create a Coca-Cola Zero Christmas sweater
On top of the feeling of joy, carrying out good deeds and thanking loved ones, it would not be Christmas without a good old hideous handmade Christmas sweater, would it ;-)? And is it me or do you also think about Seth Cohen (in the television series ‘The OC’) when thinking about ugly Christmas sweaters? That being said, Coca-Cola wanted to integrate the Christmas sweater in its campaign as well, which is why they joined forces with Droga5 to create the ‘Coca-Cola Zero Sweater Generator’, a service which helps you design your very own ugly Christmas sweater. You can choose between all kinds of colors, patterns and graphics, from reindeer to snowmen and saxophones.
There even was a contest attached to it, where you had to try and get as many votes as you could for your design. The 100 sweaters with the most votes on December 1st got their own Christmas sweater sent to them, just in time for Christmas! And don’t worry, the contest might be closed right now, but you can still create your very own Christmas sweater online!
Coca-Cola Christmas truck on the road
Maybe you are now thinking: “What about that famous Christmas truck?”. Coca-Cola obviously did not want to start this festive season without the Christmas truck, which is why they’re sending it on tour again, bringing the Coca-Cola magic to people up and down Britain.
But unfortunately they cannot go everywhere. To link this action to their broader ‘spreading happiness’ commercial, the truck only visits the so-called ‘kindness hotspots’ across Britain, the cities and towns where people have been going above and beyond to bring joy to others. They’ve surveyed over 2,500 people living on the Coca-Cola Christmas truck tour route, to discover the good deeds and kind acts the people of Britain are doing for each other, with each stop sharing its own heart-warming stories. Each of the 52 locations along the way will be transformed into a magical winter wonderland where you can find out about the good deeds shared by people in your area, get up close to the truck and have a keepsake photo taken or just enjoy a Coke.
So join in by spreading the happiness; thank someone you care about, carry out a good deed, create an ugly (but cute) Christmas sweater or just by share a Coke… But most importantly: enjoy the holidays with your loved ones!