< Back to BLOG

Shaken and stirred millennials Infographic: Shaken & Stirred Millennials

A recent study by Scarborough shows that 71% of adults aged 21 and older drink any type of alcohol (whether that be beer, hard cider, liquor or wine); of this group, more than 1 out 3 is a Millennial. Next to that in a recent article by ad-ology we learned that, while women purchase adult beverages, they are not responsive to advertising in this category and make their selection based on someone else’s recommendation or request. Men on the other hand tend to plan their domestic-beer purchases and 79% drink the beverage that same day.

Discover the Millennials’ preferred alcoholic drinks and the places where they purchase and consume them the most in this Shaken & Stirred Millennials infographic and find out how you can ensure your alcoholic beverage marketing plan will have a glass half-full outcome.

Scarborough Shaken & Stirred Millennials

Posted in Stats

One Response to “Infographic: Shaken & Stirred Millennials”

  1. Infographic - Millennial Summer Spending

    […] important to them. Of particular interest is the “Shaken and Stirred” millennial group. As this infographic shows, there are a lot of ways that this audience can be reached and a lot of reasons to do so. This […]


Click here to cancel reply.