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Word-of-mouth marketing Infographic: Millennials & journalism

Do you remember where and how you find out that the child of Kanye West and Kim Kardashian was named North West (?!), that Barack Obama was re-elected as president of the United States of America or that there had been an awful shooting incident in an elementary school in Newton? I do. Every day, many major events take place and as GenYers we are kept informed of this abundance of news through a combination of different sources.

I found out about the re-election on Twitter, about the shooting incident via a news website and the weird name of the Kanye and Kim’s baby reached me through a friend on Whatsapp; “Who could really not believe they had named their child like that?!”. This proves indeed that news reaches us anyway, whether we like it or not.

No need to read newspapers anymore in order to know what’s happening around us, because we live in a world where news is as likely to reach us on Twitter as it is on a news website. But what are our attitudes towards news? Where are we getting it from exactly and how much confidence do we have in different news sources? Find out via the link below in an interesting infographic of YPulse, based on research they did amongst Millennials aged 14 to 30.


Posted in Stats