Some 43% of US youngsters think to be ‘cool’. This implies that the Americans are rather modest, since more youngsters think so about themselves in France (58%), Russia (61%), Poland (64%) and India (67%). InSites Consulting learned from its international ‘Coolness’ survey that Chinese youth consider themselves to be the least cool. Although 1 out of 5 Chinese thinks to be cool, an equal number thought the opposite. The US result was even slightly higher than the British one (39%).
The full results of the InSites Consulting Coolness study are available online: