The votes are in and… How Cool Brands Stay Hot is the Marketing Book of 2011. Marketers from 85 different countries all over the world voted for their favorite book and they chose How Cool Brands Stay Hot. Congratulations Joeri & Mattias! And a big thank you to all of you for your support.
- How Cool Brands Stay Hot – Joeri Van den Bergh, Mattias Behrer
- Wikibrands – Sean Moffitt, Mike Dover
- Look at More – Andy Stefanovich
- Brandwashed – Martin Lindstrom
- Creative Genius – Peter Fisk
Find out more about the award online at http://www.marketingbookoftheyear.org/press.php