As you may know, this blog is founded to support the book by Joeri van den Bergh and Mattias Behrer with fresh GenY research, trends and opinions. We are proud to announce today, that How Cool Brands Stay Hot is nominated as Marketing Book of the Year 2011 by Expert Marketer. With this competition they do not only want to award the best marketing book of the year, they also want to encourage authors, publishers and marketeers in all parts of the world to take initiatives to share their ideas by means of the written word. The shortlist of 10 books features Martin Lindstrom, Gary Vaynerchuck and many more talented authors, so we’re very proud to see How Cool Brands Stay Hot in this list. The 10 nominated books are published on the website of Marketing Book of The Year and every marketeer all over the world is free to vote for his/her Marketing Book of The Year. If you read How Cool Brands Stay Hot and loved it, we hope we can count on your support. Please vote here!
Please vote: How Cool Brands Stay Hot nominated for Marketing Book of the Year 2011
Posted in MustReads
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