Yesterday Joeri Van den Bergh was invited at the UBA Trends Day in Brussels (BE), an initiative of the Belgian Advertising Society. The central theme of this year’s edition was ‘Be authentic. Look at the human side of brands’.
Together with Eurostar, Joeri brought a Humanifesto on how marketers can reconnect with consumer by adding realness. But when is a brand perceived as human and authentic? How can authenticity create an extra value for consumers? What does authenticity mean for those consumers? And which brands are perceived as real brands?
A lot of questions on which Joeri tried to provide answers during his presentation yesterday. You can check his full presentation here: