In the top 10 2011 Best Global Brands that is annually made by Interbrand there’s a new kid on the block entering the top 10. Yes, you might all know the brand with the little fruity logo: it’s Apple taking position 8 in the top 10. The iPad, iPod and iPhone manufacturer is the biggest rising star in the annual list: it’s change in brand value is a positive 58% and the previous rank of Apple was position 17. Apple finds itself surrounded by tech-companies: in the 2011 top 10 there’s IBM (2), Microsoft (3), Google (4), GE (5), Intel (7), Apple (8) en Hewlett-Packard (10). And Amazon…… wow. They ranked 36, the online retail giant is now at position 26 and they’ve changed with a staggering 32 % to the brand value of the company.
We could almost say that it’s all about technology. Sap is on the rise, Google is happy to have a positive change of 27 % to it’s brand value but at the same time Nokia is struggling: the Finnish phonemanufacturer is at position 14 dropping from rank 8 with a brand value devaluating with 15 percent. BMW is doing a great job in the automotive sector with a rise of 10 percent in brand value, steady at place 15. Check out the full list here. Below is the top 10: