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GenY in US is texting like crazy GenY in US is texting like crazy

Young adults are far and away the most active users of text messaging. 31% of text message users prefer texting to voice calls, and young adults stand out in their use of text messaging. According to research done by the Pew Research Center in the US, the average 18-to-24-year-old US adult sends and receives an average of 109.5 texts per day, or more than 3,200 per month, according to this recent PEW-report [pdf]. No group compares to young adults when it comes to text messaging, although several other groups do text on a daily basis at higher-than-average levels. Heavy text users are much more likely to prefer texting to talking. Some 55% of those who exchange more than 50 messages a day say they would rather get a text than a voice call.


Text messaging users send or receive an average of 41.5 messages per day, with the median user sending or receiving 10 texts daily.Texting is, according to the PEW-research, directly related to education level, peaking at 69.4 per day for adults with less than a high school diploma and steadily decreasing as education level rises to 23.8 among those with a college degree or more.

Texting & Gen Y

Young adults stand far above all other demographic groups when it comes to their usage of text messaging. Fully 95% of 18-29 year olds (the group that we like to call GenY) use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. The youngest adults (those between the ages of 18 and 24) are, according to the researchers at PEW, even more proficient in their texting habits. Both cell ownership and text messaging are nearly universal among 18-24 year olds—95% own a cell phone and 97% of these cell owners use text messaging—and the number of daily text messages this group creates or encounters on a daily basis is far and away the largest of any group. Research results:

  • 18-24 year olds send or receive an average of 109.5 text messages per day—that works out to more than 3,200 messages per month. The median 18-24 year old texter sends or receives 50 texts per day (or around 1,500 messages per month).
  • One quarter of 18-24 year old text messaging users (23%) report sending or receiving more than 100 texts per day.
  • Just over one in ten (12%) say that they send or receive more than 200 messages on an average day—that equals 6,000 or more messages per month.

To put these numbers in comparison, the average of 109.5 texts per day among 18-24 year olds is more than double the comparable figure for 25-34 year olds, and twenty-three times the figure for text messaging users who are 65 or older.

Via MarketingCharts.

Posted in Stats

One Response to “GenY in US is texting like crazy”

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