How Cool Brands Stay Hot

Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, the Netherlands and the US. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics.

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Mattias Behrer is the Senior Vice President, General Manager of MTV North Europe & MTV International Property Marketing. Mattias joined MTV Networks in 2005 and prior to this he spent seven years with retail giant H&M, where he had various leading roles in global marketing and brand management. Mattias has also worked as Global Brand Manager for Delaval (TetraLaval Group) and is the co-author of a Swedish book about event marketing and the experience economy.

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