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The authors

Joeri Van den Bergh
Co-founder and NextGen Expert at InSites Consulting

Joeri Van den Bergh is co-founder, managing partner and NextGen expert of InSites Consulting, a global new generation research agency with offices in New York, London, Sydney, Rotterdam, Ghent, Düsseldorf and Timisoara. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market. He is an awarded global thought leader on the impact of Millennials and Generation Z on marketing and business.

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Mattias Behrer
CEO at Dentsu Aegis

Mattias Behrer is CEO, Dentsu Aegis, Sweden. He previously worked for ten years with Viacom where he combined general management for Viacom’s portfolio of youth and entertainment brands in northern and central Europe with heading up MTV’s international consumer marketing and branding operations. Prior to this Mattias had different management positions at the International Marketing Department of H&M. He also worked as Global Brand Manager for DeLaval (Tetra Laval Group).

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