Tag Archives: youth research
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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I hear a lot of marketers still say teenagers don’t use Twitter. New research proves the opposite. Twitter is the favorite social network of twelve to fourteen year olds. Research collective Now It’s Our Time did research amongst 885 Dutch …
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953 Youthly Malaysian people and users of YUBERACTIVE were asked to respond on a survey about their values and lifestyle, purchase behavior and socio-economic opinions. This is the last blog of the three different topics about the opinion of Malaysian youth …
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Posted in Gen Y DNA
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YUBERACTIVE asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. We want to give you a summary of the full report we were lucky to receive and give you 3 …
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Posted in Branding, Gen Y DNA
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It is not really surprising that youth in the US feel the happiest in the summer. Only China, India and Brazil generate diverging results. Youngsters in Brazil feel little difference between the seasons, although autumn makes them slightly less happy. …
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Posted in Gen Y DNA, Happiness
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