Tag Archives: youngsters
As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den …
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Posted in Branding, Gen Y DNA
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About 28% of the US youth are dissatisfied with their current spending power. But a quarter is satisfied with it. Dutch, German and Danish Millennials seem to be most pleased with their spending power. In China and Brazil the situation …
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A few weeks ago I got a call from a journalist working with the culture section of a daily paper. He said: “I just read your book and think there are many interesting insights on Gen Y in it… but …
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Posted in Branding, Conversations, Cool, Gen Y DNA
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From our authenticity research project I have described earlier on this blog we concluded that Gen Y’s realness perception of a person or thing is strongly initiated by their upfront expectations. Let’s take a closer look at what we mean …
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Posted in Real
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Rock Werchter (Belgian music festival) is getting closer, it’s as good as a sell-out, and like every year loads of youngsters will again travel to Werchter to enjoy a lot of music and the festival ambiance. Many brands will be present at …
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