Tag Archives: youngsters
About 28% of the US youth are dissatisfied with their current spending power. But a quarter is satisfied with it. Dutch, German and Danish Millennials seem to be most pleased with their spending power. In China and Brazil the situation …
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A few weeks ago I got a call from a journalist working with the culture section of a daily paper. He said: “I just read your book and think there are many interesting insights on Gen Y in it… but …
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Posted in Branding, Conversations, Cool, Gen Y DNA
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From our authenticity research project I have described earlier on this blog we concluded that Gen Y’s realness perception of a person or thing is strongly initiated by their upfront expectations. Let’s take a closer look at what we mean …
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Posted in Real
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Rock Werchter (Belgian music festival) is getting closer, it’s as good as a sell-out, and like every year loads of youngsters will again travel to Werchter to enjoy a lot of music and the festival ambiance. Many brands will be present at …
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Of course, there’s our book in which we’ve published a lot of information about generation Y. But there’s so much more to tell and there’s so much more research done. Last week we’ve come across this interesting piece of research …
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Posted in Branding, Real
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