Tag Archives: twitter
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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I hear a lot of marketers still say teenagers don’t use Twitter. New research proves the opposite. Twitter is the favorite social network of twelve to fourteen year olds. Research collective Now It’s Our Time did research amongst 885 Dutch …
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Social platforms are on the rise, nothing new there: the social category as a whole is at the dawn of becoming the dominant in online content, accounting for 16.6 percent of internet minutes spent as 2011 drew to a close. …
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How do social media and user generated content influence the shopping decisions of millennials? 51% of millennials say that recommendations from strangers through user-generated content on a company website is most likely to influence their opinion when making a purchase. According …
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Posted in Gen Y DNA
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Although Twitter is not the number 1 preferred social network for teens, there has never been a higher penetration of the realtime microblog. 59% of teens only have one social network account and Facebook is the most popular one (89%). …
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Posted in Conversations, Gen Y DNA
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