Tag Archives: Social media
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they …
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I hear a lot of marketers still say teenagers don’t use Twitter. New research proves the opposite. Twitter is the favorite social network of twelve to fourteen year olds. Research collective Now It’s Our Time did research amongst 885 Dutch …
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How do social media and user generated content influence the shopping decisions of millennials? 51% of millennials say that recommendations from strangers through user-generated content on a company website is most likely to influence their opinion when making a purchase. According …
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Many studies focus on answering the “what” and “how” of youth’s social media usage. At Mr. Youth, they wanted to uncover the motivation behind youth’s social activities in research released last year. During the research, teens were busy preparing for …
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