Tag Archives: PEW
Generation Y is a smartphone generation, we’ve said it before. But texting (you can still do that on smartphones), is still very, very popular among teens. The volume of texting among teens has risen from 50 texts a day in …
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Posted in Gen Y DNA
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Although Twitter is not the number 1 preferred social network for teens, there has never been a higher penetration of the realtime microblog. 59% of teens only have one social network account and Facebook is the most popular one (89%). …
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Posted in Conversations, Gen Y DNA
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According to new Pew Research Center polling (pdf, find the full paper below) and analysis GenY is more likely than older generations to support clean energy and environmental protection and to believe climate change is happening and is caused by …
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Young adults are far and away the most active users of text messaging. 31% of text message users prefer texting to voice calls, and young adults stand out in their use of text messaging. According to research done by the …
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We love PEW, for what they do: being a fact-tank about the digital life in America. The research we’d like to discuss here, has already hit the interwebs more than a year ago, but we’re most happy to focus your …
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Posted in Branding, Gen Y DNA
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