Tag Archives: Nokia
Nokia is everywhere these days. You cannot click on a video on YouTube without getting a pre-roll (commercial before video starts) of the new Nokia Lumia, a smartphone the Finnish phonegiant has made together with Microsoft. For both Microsoft and …
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In the top 10 2011 Best Global Brands that is annually made by Interbrand there’s a new kid on the block entering the top 10. Yes, you might all know the brand with the little fruity logo: it’s Apple taking …
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How global is coolness? Surely every nation has its own habits, local brands and lifestyle that will affect the perception of cool brands. In spring 2004 Hill & Knowlton conducted a survey among 1,200 18- to 22-year-olds from 64 universities …
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