Tag Archives: Nike
At the end of May, the South African newspaper Sunday Times announced its yearly Generation Next brand awards. Over 7,200 young South Africans from six provinces were surveyed in a large study that overspanned 72 categories, from fast food outlets …
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Posted in Cool, Gen Y DNA
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The last two weeks I have been promoting the book together with my co-author Mattias Behrer in the Nordics. Mattias is Swedish and responsible for MTV in the North region. And me, well I wish I was Scandinavian, being a …
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On March 17 we organized the official Dutch book launch of How Cool Brands Stay Hot in the MTV studios in Amsterdam. The book was presented to more than 200 marketers. Check out what some of them had to say …
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Posted in Cool
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Last year’s edition of the Sticky Brands study for MTV Netherlands contained a chapter on cool advertising. I will share some conclusions from our work exclusively on this blog. Cool brands seem to have cool ads. There’s a high correlation …
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Posted in Advertising, Cool, Happiness
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How global is coolness? Surely every nation has its own habits, local brands and lifestyle that will affect the perception of cool brands. In spring 2004 Hill & Knowlton conducted a survey among 1,200 18- to 22-year-olds from 64 universities …
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