Tag Archives: MTV Networks
At the end of the summer InSites Consulting organised a survey with more than 600 Dutch Millennials (born in the eighties and the early nineties – say youngsters aged 13 to 29) for Identify11, the MTV Networks Netherlands client day. …
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Posted in Branding, Conversations, Gen Y DNA
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Life is a playground……. this slogan is true for everyone, but especially for Millenials. Life of youngsters is full of continuous input and stimulus. Not only did we grow up with commercials on colour TV’s; we now have social media …
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Posted in Advertising, Branding, Gen Y DNA
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Are you addicted to a favourite app? Spare a thought for the whopping 83% of MTV viewers who admitted to being addicted to the apps they download and keep in a new piece of research from MTV US. Apps are …
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Posted in Conversations, Gen Y DNA, Self-ID
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Last year’s edition of the Sticky Brands study for MTV Netherlands contained a chapter on cool advertising. I will share some conclusions from our work exclusively on this blog. Cool brands seem to have cool ads. There’s a high correlation …
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Posted in Advertising, Cool, Happiness
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