Tag Archives: mobile
At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they …
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Posted in Gen Y DNA
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“I will flirt, kiss, date and dump. I will wake up on your couch, and have no clue who you are.” Got your attention? Great. 48, a new mobile network brand created by O2 in Ireland, is solely focusing on …
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Posted in Advertising, Branding, Cool, Gen Y DNA, Real, Unique
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According to a recent comScore research report in the US and in EU5 (Mobile Future in Focus), smartphone adoption continues to be more popular among Generation Y than to other segments in the market. While in the U.S., smartphone users …
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Posted in Gen Y DNA
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Snooping, in a security context, is the unauthorized access to another person’s or company’s data. Snooping can include casual observance of an e-mail that appears on another’s computer screen or watching what someone else is typing. And this snooping, in …
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Posted in Gen Y DNA
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According to a july 2011 study from the Pew Research Center Internet & American Life Project, smartphone penetration has reached more than half (52%) of the adults in the US (18-to-29-year-old). The study also reveals that 45% of 30-to-49-year-olds own …
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Posted in Conversations, Gen Y DNA
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