Tag Archives: millennials
Last November, we’ve released a new research paper about a global research community project we did at InSites Consulting called: “We got a crush on you(th)”. The community was running for a period of 6 weeks, the recruited Millennials (150) …
|
|
READ MORE |
Posted in Cool, Gen Y DNA
Leave a comment
In times of economic gloom and rising unemployment among youth, Millennials yet again remain positive and upbeat. In fact, 67% of young people in Europe say that they NEVER use the word “failure” to describe how they feel and 70% …
|
|
READ MORE |
Posted in Gen Y DNA
Leave a comment
“I will flirt, kiss, date and dump. I will wake up on your couch, and have no clue who you are.” Got your attention? Great. 48, a new mobile network brand created by O2 in Ireland, is solely focusing on …
|
|
READ MORE |
Posted in Advertising, Branding, Cool, Gen Y DNA, Real, Unique
Leave a comment
New research from Boston Consulting Group separates the GenY population of 79 million people in the U.S. into six distinct and new groups. A key focus of the research was to determine how behaviors and attitudes differ between Millennials and …
|
|
READ MORE |
Posted in Gen Y DNA
Leave a comment
Michael. P. Russell is a contributor to the 2011 book Dancing with Digital Natives: Staying in Step with the Generation that’s Transforming the Way Business is Done (Amazon link, check out the table of contents here). Since the start of …
|
|
READ MORE |
Posted in Gen Y DNA
Leave a comment
