Tag Archives: how cool brands stay hot
Earlier this week we announced the launch of the revised and completely updated How Cool Brands Stay Hot. We’re now eager to give away free copies of this new book to thank our loyal blog readers for their support and interest, but also to spread the …
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Posted in Advertising
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Since the release of the first edition of our book, we have been positively surprised by the amount of appreciation and interest we experienced from journalists, conference organizers and marketing and advertising practitioners from all around the world. It seems …
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Posted in Advertising
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Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing …
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Posted in Conversations
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Based on conversations (in an InSites Consulting research community) with millennials from 15 different cities around the globe we were able to gather 10 interesting evolutions describing the daily lives of Generation Y. This youth generation is the most marketing …
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It sounds rather like a commercial study, but researchers at the Medical Center of Rochester University investigated how ‘cool’ evolved through time. Would we still consider Miles Davis or James Dean to be cool? Researcher Dan Nimrod clearly says no: “James …
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Posted in Cool
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