Tag Archives: global youth study
Johnny Depp, currently doing brilliantly again in Tim Burton’s Dark Shadow, is the coolest celebrity according to the Millennials in the US. About 1 out of 3 youngsters (31%) quote him as ‘cool’ and that is a much better result …
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Half the youth aged 15 to 25 in the US consider New York to be a “cool” city. This is significantly more than the 1 out of 3 American youth who think London, Paris and Tokyo are cool. Even on …
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Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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Last November, we’ve released a new research paper about a global research community project we did at InSites Consulting called: “We got a crush on you(th)”. The community was running for a period of 6 weeks, the recruited Millennials (150) …
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It is not really surprising that youth in the US feel the happiest in the summer. Only China, India and Brazil generate diverging results. Youngsters in Brazil feel little difference between the seasons, although autumn makes them slightly less happy. …
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Posted in Gen Y DNA, Happiness
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