Tag Archives: GenY
“I will flirt, kiss, date and dump. I will wake up on your couch, and have no clue who you are.” Got your attention? Great. 48, a new mobile network brand created by O2 in Ireland, is solely focusing on …
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Posted in Advertising, Branding, Cool, Gen Y DNA, Real, Unique
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New research from Boston Consulting Group separates the GenY population of 79 million people in the U.S. into six distinct and new groups. A key focus of the research was to determine how behaviors and attitudes differ between Millennials and …
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Posted in Gen Y DNA
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While Generation Y is becoming a more and more important cohort on today’s job market, the knowledge about how this promising generation is behaving “in the office” and the differences with other generations is piling up. They are creative, they …
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Posted in Gen Y DNA
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1 out of 10 American Millennials who are currently working, see themselves working their entire career for their current employer. For 38%, the career path will lead them to a new job within 2 years. Overall, more than half (56%) …
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It’s almost Valentine’s Day and yes, we know of course that only a minority of Gen Y will actually celebrate the Saint’s day. Many are happy singles and those who aren’t, well they celebrate their love and passion every day …
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Posted in Gen Y DNA
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