Tag Archives: generation y
Lana Del Rey isn’t the only Gen Yer who’s singing The National Anthem, apparently. According to this new infografic on pride and tolerance, from ‘The Next Normal’ survey of the VIACOM International Media Network, Millennials are more proud and tolerant compared to …
|
|
READ MORE |
Posted in Gen Y DNA
Leave a comment
‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’ -Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’) And apparently a lot of Millennials have found the light switch, according to The …
|
|
READ MORE |
Posted in Gen Y DNA, Happiness
Leave a comment
As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den …
|
|
READ MORE |
Posted in Branding, Gen Y DNA
Leave a comment
How to keep Generation Y involved for longer than just 15 minutes of fame? Great that you managed to create a good campaign which received a lot of positive reactions. But it doesn’t end there. A frequent mistake is to take a …
|
|
READ MORE |
Posted in Branding, Conversations
Leave a comment
Based on conversations (in an InSites Consulting research community) with millennials from 15 different cities around the globe we were able to gather 10 interesting evolutions describing the daily lives of Generation Y. This youth generation is the most marketing …
|
|
READ MORE |
