Tag Archives: Gen Y
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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YUBERACTIVE asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. We want to give you a summary of the full report we were lucky to receive and give you 3 …
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Posted in Branding, Gen Y DNA
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Nowadays, Gen Y is entrepreneurial, decisive and this generation shows plenty of initiatives. That is also why ‘Owner’ is the fifth most popular job title for adolescents. As this generation is the first to be constantly online, it is important …
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Posted in Gen Y DNA
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A white paper commissioned by REST that surveyed 752 Gen Y’ers shows that GenY-youngsters are in debt much earlier than other generations. They also wait longer before acquiring assets. When we look at some numbers, it is quite remarkable that …
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Posted in Advertising, Gen Y DNA
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It was early in the morning when I, along with 15 Belgian Gen Y’s, got on the Eurostar, heading for London, the coolest city in Europa. My colleague Philip took off with 15 British youngsters, direction Brussels. The mission: understand …
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Posted in Gen Y DNA
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