Tag Archives: Facebook
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they …
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Posted in Gen Y DNA
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A recent study titled “How Millennials Are Interacting with Organizations on Facebook: A Survey of Their Uses and Organization-Public Relationships on Facebook” done by Assistant Professor of Communication at Appalachian State University Tina McCorkindale shows us the value of the …
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Posted in Branding, Cool
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Social platforms are on the rise, nothing new there: the social category as a whole is at the dawn of becoming the dominant in online content, accounting for 16.6 percent of internet minutes spent as 2011 drew to a close. …
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How do social media and user generated content influence the shopping decisions of millennials? 51% of millennials say that recommendations from strangers through user-generated content on a company website is most likely to influence their opinion when making a purchase. According …
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Posted in Gen Y DNA
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